Digital Marketing Blog

DSM Digital School of Marketing - market research
How To Do Competitive Market Research? Find out in this article.
Competitive market research is a very important part of any good marketing plan. This term could elicit some negative images however competitive market research has nothing to do with spying. This type of research has everything to do with paying attention to your competition as well as what they are…
DSM Digital School of Marketing - project management
What Are The Common Project Management Mistakes You Need to Avoid?
In project management it can be quite easy to make mistakes. There are a lot of moving parts in terms of tasks and individuals to keep track of and, if you’re in IT, you’ll frequently find that there are a range of technologies that you could be dealing with. While…
DSM Digital School of Marketing - multichannel marketing strategy
How Can You Build an Effective Multichannel Marketing Strategy?
A multichannel marketing strategy helps brands to achieve their marketing goals by using multiple channels to reach out to customers. These channels range from traditional media such as TV, print ads and billboards to newer ones such as email marketing, social media as well as SEO. Two-thirds of customers make…
DSM Digital School of Marketing - personal brand
How To Enhance Your Personal Brand As A CEO? Learn more.
The notion of personal branding is not a new one. As far back as the mid-90s, executives started to make the difference between the need to build their company’s brand as well as the intrinsic value in building their own. However, fast forward 20-plus years later to this new digital…

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