Digital Marketing Blog

DSM Digital School of Marketing - Augmented Reality
How To Supercharge Your Digital Marketing with Augmented Reality Campaigns
The business world is continuously innovating. This means that if you want to be successful, you need to be willing to adapt with the times. It also means that you should strive to keep your business on the cutting-edge from time to time, particularly when it comes to increasing customer…
DSM Digital School of Marketing - brand
Why Is Your Brand So Much More Than Your Logo?
Without well-thought-out and consistent branding – in addition to visual design – your product will lack the targeting that it needs in order to give your potential customers trust, as well as confidence, in your product.  Your product can be amazing and growing however ultimately it will be what your…
DSM Digital school of Marketing - brand
What Is The Best Way Of Taking Your Brand To Market?
The actual value of your products may be is relatively straight-forward to calculate. However, your consumers’ perceptions are what actually determine the value that your brand and products have in the marketplace. Owing to this, your ability to build value into your brand – and then communicate that value to…
DSM Digital School of Marketing - cost per click
What Is A Decent Cost Per Click Rate?
The term ‘cost-per-click’ represents the cost to the advertiser every single time that someone clicks on their ad. Most online ad platforms necessitate a target cost-per-click for new campaigns to run. This begs the question of, “what is a good cost-per-click?” A “click” that occurs on one of your PPC…

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