Transformation – true transformation – happens most often when we are faced with challenges. We have no option but rather to adjust to circumstances that affect us and adopt new behaviours which will keep us relevant and competitive in the next normal. COVID-19 was one of these circumstances, and countless…
Digital Marketing Blog
The debate whether a business should transform with the digital times is over. With increasing numbers of individuals spending more and more time on their digital devices, and so many background economic processes taking place digitally now, chances are most organisations have started their transformation without even realising it. There…
A new product will go through a series of stages from introduction to growth, maturity as well as decline. This order is referred to as the product life cycle and is associated with the change in the marketing situation. It impacts the marketing strategy and the marketing mix. The product…
Product positioning is a vital component of any business’ marketing plan. This term is the process that marketers use in order to decide how to best convey their products’ attributes to their target audience based on customer requirements, competitive pressures, available communication channels in addition to carefully crafted key messages.…
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