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DSM Digital School of Marketing - digital transformation
How To Exploit The Digital Transformation Of The Covid Era
Transformation – true transformation – happens most often when we are faced with challenges. We have no option but rather to adjust to circumstances that affect us and adopt new behaviours which will keep us relevant and competitive in the next normal. COVID-19 was one of these circumstances, and countless…
Digital Transformation Hologram Compass
The Path To Digital Transformation
The debate whether a business should transform with the digital times is over. With increasing numbers of individuals spending more and more time on their digital devices, and so many background economic processes taking place digitally now, chances are most organisations have started their transformation without even realising it. There…
Product Life Cycle Icon
What is a product life cycle?
A new product will go through a series of stages from introduction to growth, maturity as well as decline. This order is referred to as the product life cycle and is associated with the change in the marketing situation. It impacts the marketing strategy and the marketing mix. The product…
DSM Digital School of Marketing -product positioning
What Is Product Positioning?
Product positioning is a vital component of any business’ marketing plan. This term is the process that marketers use in order to decide how to best convey their products’ attributes to their target audience based on customer requirements, competitive pressures, available communication channels in addition to carefully crafted key messages.…

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