A digital marketing strategy is a very important part of the global marketing mix of a business irrespective of its size as well as whether or not it’s doing business online.
Small business marketing for a regional company may include many offline local advertising methods, however it also needs to include a healthy portion of digital marketing strategies in order to maximise sales in today’s economy. A small business which is doing most or all of its business online has to embrace a digital marketing strategy which helps online users see it.
There are a number of areas of online marketing which are of interest to a small business. Some of them are far more important to local, offline businesses, while others are more efficient for those exclusively operating online. Many organisations engage in multiple areas of small business marketing on the internet.
Search Engine Marketing
Search Engine Marketing (SEM), as the name suggests, is a marketing activity which exclusively focused on search engines. In this type of marketing, you promote your website, product, or service on search engines such as Google, Yahoo! As well as Bing.
Here’s how SEM works:
Begin by bidding for a set of keywords which your target audience uses to search for your products or services. For instance, if you sell shoes in Johannesburg, South Africa, something like ‘best formal shoes in Johannesburg SA or ‘awesome sports shoes in Johannesburg’ would be good keywords to target.
Once you choose a keyword, put together an ad for it. Often, search engines only display text ads, which means that you’ll need to include highly compelling as well as motivational copy, so the maximum number of individuals click on your ad.
Finally, begin your paid search campaign. When someone enters the keywords which you’ve targeted into a search engine, your text ad will show up in the search results. Every time a person clicks on your ad, you’ll pay a small fee. That’s as, in SEM, you’re charged on a ‘pay-per-click’ basis.
Utilising content in order to promote your company is always part of a fantastic SEO strategy. However it is much more than merely using the correct keywords. Designing relevant, useful, and attractive content is how your brand builds identity, personality as well as authority.
Content marketing encompasses planning and sharing posts, articles, news, videos, in addition to any sort of subject which talks directly to your audience. This type of marketing isn’t only about information, but also timing as well as presentation. What, how as well as when you write are points that you should take into consideration.
Social Media Marketing
This type of marketing may be tricky. Everyone speaks about social media; however the truth is, it can be difficult for companies to incorporate social media into their business. The kind of media used, as well as how it is utilised, is dependent upon the type of company you have. For some kinds of companies, being in touch with their customers as well as providing them breaking news can be an important component of success.
Other businesses, for example a local restaurant, have seen success utilising social media through letting customers know of the most recent specials and new extras to their menu. The crucial aspect of social media is to utilise it to strengthen your customer base to attain repeat sales.
Attempting to spread yourself across a wide net of social media platforms can be challenging for small business owners with restricted resources. Rather, figure out which online channels make the most sense for your business as well as the customers that you’re trying to reach. Are you pursuing professional clients? LinkedIn may be your ideal tool. Does your marketing have a powerful visual aspect? If so, Instagram could be the best fit for your business.
Do you want to become a digital marketer? If you do then you need to do our Digital Marketing Course. Follow this link to find out more.
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