In recent years, content marketing has emerged as one of the most effective means for companies to raise brand awareness, generate leads and encourage customer engagement. But in the absence of a yardstick to measure results by, even good content can face limitations. This is where Key Performance Indicators (KPIs)…
In the high-speed, always-fighting-for-attention realm of digital marketing-obsessed individuals, one question reigns supreme: Should I produce content that lasts for years or jump on trends? ‘Evergreen or Viral’ has been the subject of considerable debate about online strategy for a while, and no wonder. Both have their advantages, drawbacks and…
In today’s digital universe, attention is the most valuable asset. Get attention for your brand, sweet! That’s not so easy lately, what with millions of blog posts and social updates getting published every day, and it turns out good ideas alone are no longer enough. Whether you’re a marketer, entrepreneur,…
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