A good digital marketer knows that the only way to remain ahead of the competition is to have a proactive approach towards creating digital marketing strategies. Utilising TikTok for your business is rather a prolific calculated decision as opposed to a straight out bold hunch. Early adopters of Instagram as well as Snapchat had proved that if you are able to pinpoint and leverage a social media platform during its first days, you are easily able to become an influencer, and also be able to make the most from marketing on that platform.
TikTok Marketing
Did you know that TikTok has around 100 million monthly active users? And this is only within the US?
If you own a company, TikTok marketing can be a fantastic channel for your brand because there is relatively little competition on the social media platform. However, if you’re a newbie to TikTok, you might not know how you are able to utilise it in order to market your company successfully.
There has been some debate with the app regarding data privacy, however, still continues to grow in popularity. So consider this prior to creating a TikTok marketing strategy.
What Is TikTok Marketing?
Many business owners haven’t taken the necessary time to figure out how TikTok is able to work as a marketing tool. This is why we’ve put together a TikTok marketing guide. Perhaps this is because they think the network only has a ‘young’ user base.
However, marketing on TikTok is now attracting a broad range of individuals. In fact, nearly 38% of TikTok users within the US are above the age of 30. The low business competition offers a massive opportunity as you are able to reach many people at a fairly low cost.
But should you utilise marketing on TikTok for your business?
How To Do TikTok Marketing
Marketing on TikTok is actually much straightforward than you’d think. There are currently three key choices for brands who are looking to utilise TikTok for promotion. Here is the ultimate TikTok marketing guide:
- Create your brands’ own channel and then upload videos that are relevant to your business,
- Make use of influencers to open your content to a much wider (but well-targeted) audience,
- Pay to advertise utilising TikTok’s new campaign options (though, personally, we’d recommend holding off on this until the market is a little bit more established)
