Is your business working toward improved brand awareness? Are you doing everything that you can in order to grow and influence your audience on social media? If so, it’s crucial for you to know the difference between reach and impressions.
Marketers usually encounter these two terms however it’s not always clear as to what makes each metric so critical. Many know the importance of social media engagement. However, when it comes to strategy, it’s all about correctly measuring your metrics as well as finding areas to increase efforts.
Various social media terms are often misunderstood and some are even thought to mean exactly the same thing. While it’s very easy to group terms such as reach and impressions together, they do have their own definitions.
What Is Reach?
The term ‘reach’ is utilised in order to define who sees content. This figure is the total number of people who see a tweet that you make, an Instagram story that you post, or a Facebook event page. Let’s say that you have an ad which was displayed 500 times on social media pages. If 200 individuals clicked on your ad, your reach would be 200.
What Is The Definition Of Impressions?
The term ímpressions’ refers to the total number of times social media browsers who have been showed your content. Impressions are different than reach as it doesn’t count individuals who click or engage with your content, only those who are exposed to it. If your ad was shown 500 times on social media, your impressions would be 500.