Why is social media marketing important? Read this Article.

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Social platforms assist you with connecting with your customers. These networks help you to increase awareness about your brand as well as boost your leads and sales. With about more than three billion people globally making use of social media every month, social interactions are here to stay.

What you may not know is that you’re equipped to get your company’s social media presence off the ground right now. You don’t need to be intimately aware of every intimidating buzzword or have the right number of followers. It’s possible to get started immediately—and even enjoy yourself in the process.

Most businesses, whatever their size, are careful about the type of digital marketing strategies they invest in. If you have a digital marketing budget that’s not very big, it’s extremely important that you spend it wisely so that you can get the most for your money. Social media marketing is one of the most versatile and cost-effective strategies that businesses can use to communicate with their target audience as well as boost sales over time. That’s why 97% of digital marketers are using social media to reach their audiences.

Here are six benefits of social media marketing.

Build Awareness

A brand is a powerful thing. It lets people now who your company is. If your brand is powerful enough, your customers will be able to recognise your company in a matter of seconds. This gives you a strong competitive advantage over your competitors. If people don’t know that your business exists, they can’t become your clients. Social media supercharges your visibility among potential customers. This lets you access a wide audience without using a large amount of time and effort.

Communicate Authority

Customers are becoming increasingly more savvy and more discerning about which businesses they decide to support. Before deciding, they’ll do a search and browse your website and social media. Set up robust profiles that you update frequently with relevant content. This will build your brand’s authority as well as making sure that you make a good first impression through social media and that you show your business is trustworthy, knowledgeable and approachable

Show Authenticity

Customers aren’t interested in businesses that have dry, corporate-style social media posts. People won’t be naturally interested in your product. You need to get them interested in you by engaging them with your brand’s story. Let your brand’s voice shine through in everything that you share on social media:

  • What is the tone of your brand voice?
  • How does it characterise who you are?

Practise getting your tone just right. Decide if it’s casual, funny, formal or friendly. Be genuine in who you are, not who you feel that you should be. This is all part of the story that goes towards engaging your audience members. Followers want to see people who are real behind your social media profiles.

Encourage Engagement

Social channels evolve. They constantly release new features. This fast-changing environment can be scary for some business owners. The important thing to remember is that you don’t have to do everything:

  • Experiment with new ways to connect with your audience, and
  • Give yourself permission to discover as you go:
  • One day, you could put up a series of Instagram Stories in order to give your clients a behind-the-scenes tour of your work environment.
  • The next day, you could possibly host a quick Q&A session via Facebook.

As you go, you’ll get a better idea of your followers’ preferences.

Create engaging video content for social media. You don’t need a complicated set-up. All you need is:

  • Good lighting,
  • A smartphone, as well as
  • A tripod.

Test your equipment before you go live. This is to make sure your internet connection or hotspot has enough speed in order to avoid delays and interruptions.

When it is done correctly, social media marketing can be a wonderful tool for your business. It will help you increase your:

  • Brand authority,
  • Brand trustworthiness, and
  • Customer engagement levels.

Increasing your customer interactions and engagement with social media isn’t actually that difficult to do. However,  the effort you do put in will have a major pay off. Just be sure to monitor your efforts. This is so that you can track what is and isn’t working for you.

Get in touch with the Digital School of Marketing

If you think that Social Media Marketing is just up your ally – then check out DSM’s Social Media Marketing Course which would provide you with a tougher, accredited education.


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