Why Is Social Media Marketing Essential For Local Businesses?

DSM Digital School Of Marketing - social media marketing

As a small local business owner, you’re always looking for new ways to get your company’s brand on the radar of possible customers. If you don’t already, using social media marketing in business is a fantastic way to engage with current customers in addition to attracting new ones.

Small local business social media marketing strategies actually have an advantage over big companies. Why? Social media marketing effectiveness boils down to engagement. If a business doesn’t engage with its customers, chances are it won’t have success in social media marketing.

Why Local Businesses Need To Invest Time & Money In Social Media Marketing

We know that social media is not a search ranking factor. However, there are plenty of indirect ways that social media supports SEO.

You’re probably already crazy-busy promoting your business.  Including even more marketing tasks might seem a bit like overkill. However, neglecting to incorporate social media into your marketing plan may cost you – not just in terms of new possible customers who don’t know you but also in terms of retaining your existing customers.

And make no mistake, your competitors are out there sniffing around and happy to have them. Through building a relationship with your clients, your chances of retaining them increase, and so does their potential lifetime value.

Grab Attention And Build Awareness

If individuals don’t know anything about your company, they can’t become your customers. Social media decreases your visibility among potential customers, so allowing you to reach a broad audience by utilising a large amount of time and effort. The great thing is that it’s free to create a business profile on all the big social networks so you really have nothing to lose.

Here’s a fact: social media content gets you attention.

However, it’s really very easy for a consumer to become inundated on Facebook, Twitter, Instagram and other social media platforms which are filled with noise from companies trying to promote their brands.

Less Expensive Advertising

Although you can pay for some advertising features, such as on Facebook, social media is free. You can target those advertisements so that they reach people within a certain radius of your business. That means that you don’t end up paying for advertising to people outside of your local customer base.

In order to start advertising on Facebook, set a budget and select your audience. Instead of coughing up thousands of rands on social media marketing to reach across the nation, small local businesses only have to concentrate on their locality.

Let The Fans Speak For You

Social media marketing lends itself perfectly to building a passionate community around your brand. There’s no better way to inspire individuals to promote you as opposed to helping them to connect with like-minded individuals.

This is far more than just owning the conversations surrounding your products or services. Also, you’re creating long-term relationships with – as well as between – customers. Satisfied customers will take care of word-of-mouth marketing for you – and even as a part of your customer service.

In addition, they will come back to you for more business. Again and again. Social media is a fantastic advertising tool without paying for the additional features. You are able to update your followers on promotions, sales, new products, or even just industry-related information. Posting photos also helps customers see what you offer.

Get in touch with the Digital School of Marketing

Do you want to become a social media marketer? If you need to do then you have to sign up for our Social Media Marketing Course. Follow this link to find out more.

DSM digital School of Marketing - Social Media