What are the best browser extensions for social media marketing?

The term ‘browser extension’ refers to a small software module which is used to customise a web browser. Browsers typically allow for a variety of extensions, which user interface modifications, ad-blocking as well as cookie management.

Browser extensions are normally tasked with adding additional features as well as functionalities to a website. However these can also be used to remove features and functionalities that are unwanted, for example pop-up ads in addition to other aspects of a website’s core behaviour that a user wishes to opt-out of.

A browser extension must not be confused with a browser plug-in as these are a separate type of module. The main variation is that extensions are typically just source code however plug-ins are always executables (i.e. object code).

As of 2019, plug-ins have been deprecated by most browsers, while extensions are used widely. The most popular browser, which Google Chrome, has thousands of extensions available however only one plug-in: the Adobe Flash Player which is disabled by default.

The best browser extensions for social media marketing

As a social media marketing specialist you must always be up-to-date. In addition, you must also be improving the quality of your posts. As a result, you need some tools to help you achieve the best presence on social media that you can.

Every job – especially that of a social media manager – is easier if you have the correct tools. This is true despite the industry you are working in. It just so happens that in social media marketing, some of the most useful tools are always within reach. Everyone has a handful of browser extensions that they just can’t exist without.

While fully-fledged digital marketing software needs to have a place in your marketing strategy, there are a number of other, smaller tools which can assist you with your daily tasks. These browser extensions easily integrate into your Internet browser of choice and gives you extra functionality as well as convenience in order to help you get things done more efficiently.

It doesn’t matter if you’re working in SEO, social media marketing, PR or any other aspect of the industry — while you can still accomplish your job without the right tools, you’re going to waste a lot of time as opposed to working.

Here are two browser extensions which will help you to manage your social media marketing.

Chrome Instagram extension

Managing your company’s Instagram account from your phone can be incredibly trying if you’re also a user of the mobile app in your personal life. Continually signing in as well as out of the app, in addition to remembering to ensure that you’re logged into the right account, can be a deterrent to making use of the platform.

Attempting to run everything as well as answer questions and comments from the web-based Instagram.com isn’t much better, as it necessitates you to constantly navigate to that one page. There’s a much better way. Install this third-party Instagram extension for Chrome as it allows you to engage on Instagram without going to your phone or to the Instragram.com website.

Buffer browser extension

The Buffer extension allows you share to your linked profiles from any website, blog post or, alternatively, page. The browser extension grabs the page title in addition to any associated photos.

Power users can even go a step extra as well as highlight text from within the article in order to right-click on any image as well as directly share that image. With this extension there are goodies for you while you’re browsing Twitter and Facebook. It has built-in buttons for buffering to your queues as well as scheduling reshares.

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