Social media has cemented its place in the digital space. Its prominence means that everyone in the digital field should know the basics of how to market their brands on social platforms.
A social media marketing course will equip you with the knowledge and skills required to master every facet of social media. Even if you already have a background in digital marketing, it won’t hurt to up-skill just a little.
As more brands turn to social media marketing to generate leads, create brand awareness and connect with their customers, the career options in the field of social media continues to grow.
So let’s explore what a social media qualification means for your career.
Careers in Social Media
Engagement on social media has become a top priority for brands. This increased focus means that specialists in the field of social media are highly sought after, with everyone in business seeking out professionals to lead innovations in this area.
If you love marketing and know how to “speak internet” a career in social media is just for you. Here’s a list of what your future career could look like.
Social Media Manager
Everyone with large digital presence needs a social media manager. Social media managers have the technical skills to operate multiple social media platforms effectively. They have the foresight to know how their ideas will translate into digital reality. They also have special traits that keep them at the top of their game. These include social grace, the ability to tell a good story, empathy, a good sense of humor, pop culture awareness and massive dose of creativity.
Social Community Manager
A social community manager acts as the link between the brand and the social media community. They are tasked with developing social media strategies and create engaging content for the betterment of their brand. They are also responsible for analyzing sentiments about the brand while using social listening tools to monitor audience feedback and engagement. This makes a social community manager an essential part of any digital marketing team.
Social Media Influencer
Social media influencers are people who have vast knowledge about a specific brand or topic. To be successful influencers establish themselves as a reliable source of information with their online audience. Within their niche community, they’re able to influence the opinions and choices of their followers because of their authenticity and reach. Due to the popularity of influencers brands often incorporated them into their social media marketing strategies. Influencers are paid for creating and sharing content relevant to a specific brand or industry.
Social Media Advertising
A career in social media advertising isn’t just about the paid-for aspects of digital marketing. It’s also about developing advertising techniques to create brand awareness and promote products or services on social media websites. Armed with knowledge about social media marketing you will be able to analyze the behavioral, demographic and geographic data provided by social networking sites. This data will enable you to identify your target audience and distribute targeted adverts to users accordingly.
- Content Creator
Content is at the heart of digital marketing and it’s what makes people take action on social media. Content tells a story and creates a lasting impression. Through this content brands are able to connect with their target audience. Content creators are tasked with developing valuable, engaging content for digital media. Their content usually targets a specific audience in a specific context. Content creators contribute to websites, blogs, newsletters, social media posts and more.
Copywriting is about writing promotional material that doesn’t read like promotional material. Copy is created in the form of blog posts or editorial content, with a focus on getting the reader to take action. The desired action can range from making a purchase, opting into a newsletter, or engaging with a brand on social media. With a social media background, you will be tasked with creating engaging copy for social media posts – often in 160 characters or less.
So, if you are perhaps interested in taking your career to new heights with a Social Media Marketing Course – please contact us at the Digital School of Marketing and we will assist you with your questions regarding our courses.
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