The Pinterest Marketing Strategies To Put You Ahead of the Competition

DSM Digital School of Marketing - marketing strategies

There are many online marketing strategies that businesses – both large and small – are able to use in order to get ahead of the competition. One of these marketing strategies involves Pinterest marketing, which leverages the popular social media platform which has indeed become one of the most widespread promotional sites on the Internet.

Even though Pinterest is considered to be a social media platform, in truth, it operates more like a search engine in a similar fashion to Google or Yahoo!. While users are able to leave comments as well as like posts, most individuals make use of Pinterest as a bookmarking tool in order to save content for future reference.

Here are some Pinterest marketing strategies that you can use in order to put you ahead of the competition.

Stay Focused

With Pinterest, it’s extremely easy to become excited by content which inspires you personally, however your business account should have a business focus. Make yourself look professional by verifying your website – it will give followers more confidence in your knowledge and experience.

Cover Your Bases

When you’ve made the decision to proceed with a pinning splurge, there are a few basics that you must take care of.

Don’t Look At Pinterest As An Auxiliary Social Media Platform

It is far too important to be viewed as this. Give it, its due importance and you’ll begin to see results soon enough.

Pinterest Users Are Voracious Consumers Of Content

There are currently 30 billion pins – and counting – on Pinterest. If you’ve signed up your company for it, set aside a fixed amount of time every single day towards building up your boards and pins on your Pinterest account. The big thing is that you don’t want to serve up the same old dull content on your page for days together.

Put Together An Inviting And Complete Profile Page For Your Company

A phenomenal image (duh, it’s Pinterest!) to represent your brand as your profile picture, a well-written brand description which tells users what to expect from your brand in your brand’s signature style, links to your website as well as your other social networks in order allow users to learn more about your brand.

Ensure You Incorporate Your Most Important Keywords And Industry Terms Are In Your Profile Description

If you do this, it’ll go a long way towards attracting the right users to your pages.

Boost Your Pinterest SEO

Your Pinterest profile needs to contain your business name, your website URL as well as a brief description of how your business responds a particular problem for clients. And remember to add a category to each board – this will assist you appear in more search results.

Don’t Be Afraid To Promote Your Work

Last but not least, make sure that promote your Pinterest profile. Make sure that you are active on the site and follow other individuals who are similar to your target demographic. As your Pinterest profile on your other social networks, encourage current customers to follow your Pinterest account (through including a link in your email signature).

As you can see, utilising Pinterest for more than just pinning recipe ideas or home decorating inspiration photos may be a great way to market your business online. As well as to driving brand awareness to a larger audience, it’s one of the best (and free) ways to attract your ideal customers or clients.

Get in touch with the Digital School of Marketing

If you wish to discover more about Pinterest marketing strategies – as well as other social media marketing strategies – then you need to do our Social Media Marketing Course. Follow this link to find out more.

DSM digital School of Marketing - Social Media