Social Media Marketing Tips for Non-Profit Brands

DSM digital School of Marketing - Social media marketing

Often with small teams that have marginal resources, non-profit organisations struggle with the challenges of creating awareness for raising funds as well as activating donors. These organisations are always in search of a way to drum up more support from people across the globe.

The limited sources of social media marketing for non-profit organisations is often responsible for inadequate funding that contributes towards fading success. The complexity and oversaturation of some major social media channels limit the non-profit organisations to their comfort zones which results in the inefficient use of social media channels.

All Is Not Lost

There are several different ways in which non-profit brands are able to benefit from social media marketing. It assist them with spreading their message globally and gain popularity. Social media is one of the ways that non-profits are able to collect more donations which can empower them to carry out the fantastic work that they do without financial constraints.

In order to be able to reap the maximum benefit from platforms such as Twitter, Instagram as well as  Facebook, non-profits need to be aware of some basic social media marketing tips. This can help non-profits to gain a broader reach on social media.

By making use of social media platforms, it is possible to promote awareness of the cause of the non-profit organisation, involve more people, as well as help all involved, save time. Most of the social media platforms provide non-profit brands with resources and tools which can help them to navigate social media marketing easily.

Getting Started

Just as with any new marketing campaign, you’ll need to know what you’re working towards so that you can promote your cause and see results. This includes:

  • Setting clear goals about what you would like to achieve: Are you more focused on receiving donations, raising awareness or merely recruiting volunteers?
  • The audience who you’re targeting: In addition to having a clear idea of the marketing personas which you’re targeting, you need to know exactly what type of content they enjoy, as well as which platforms your audience are using regularly.
  • Which are the social platforms that you’ll be using?: Are you severely limited by resources? If so, then it may be wise to focus on the platform that most of your target audience is utilising. Then branch out once you’re seeing positive results.
  • A social media marketing strategy to put that into place: Do you know the amount of time that you have to invest? Put together a weekly (or monthly) schedule which allows you to post consistently without burning yourself out.

Save your answers to these questions in a document that you can refer back to. In this way, it’ll be easy to reference when you’re researching new ideas in order to make an impact—or to prove a return on investment when your boss questions the reason why you’re focusing on social media.

Get in touch with the Digital School of Marketing

If you want to take your knowledge of social media to the next level then you really do need to do our Social Media Marketing Course. Follow this link for more information.

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