Old-school marketing tactics that works on social media

There’s no disagreeing with the fact that we are living in a digital age. With the unrelenting growth of smartphones as well as tablets, more and more advertisers and chief marketing officers are concentrating their efforts online. It’s very true that digital marketing can provide handsome rewards however it’s not a magic bullet.

It seems as if everywhere we turn there’s some new social media marketing tactics which are being touted as the next big thing. As marketers as well as businesses, we’re always looking for ways in which we can reach our audience in creative ways. This means that we often jump around from strategy to strategy. As a result, we often leave what used to work in the past.

If you’re looking to engage with your clients and acquire new leads for your business, it would be a massive mistake to put your head in the sand when it comes to the tried-and-tested marketing tactics that have worked for so long. The more time that we spend online, we become more used to digital marketing. Companies and brands may feel heartened by the ads which go viral however sadly these are few and far between.

Here is a list of old-school marketing techniques that social media marketers need to master if they want to have any hope of making a success of their careers.

Do thorough research

In order to properly market a product and/or service, the marketer would have to do incredibly thorough and meticulous research. The same still stands true for social media and digital marketing even though the arena has changed.

There are a few approaches that you can follow in order to make social media data work wonders for your digital marketing strategy. Creating key performance indicators is the primary step towards gathering the information which is most valuable for your business. It is possible to find many useful analytic tools which provide crucial data such as sentiment, account growth, demographics as well as engagement rates across your social media accounts.

Always tell the truth

No social media copy should be too embellished or over the top (OTT). This is because people are sceptical when it comes to trusting brands today as so many companies promise one particular thing, and then deliver something totally different. This means that when so many platitudes as well as superlatives are used in the marketing world individuals stop believing them. So when crafting your message for social media keep in short and simple.

A picture paints a thousand words

You can supercharge your social media game considerably by making use of the right images. We live in a visual world which means that marketers are required to understand the photos which they post have to match style as well as branding guidelines. Insert a company or brand logo where possible. If you keep consistency in style, your followers will be able to recognise your brand wherever they see it.

Just because social media marketing is gaining in popularity every single day this doesn’t mean that your traditional marketing knowledge is worthless. It’s a good idea for all social media marketers and managers to have a good grounding in the subject.

Get in touch with the Digital School of Marketing

If this is something which you want to do, why not check out our National Certificate of Advertising? For more information, follow this link.