Is a social media manager a good career choice?

We’re all active on social media, right?  Well, some more than others.  But what’s it really like to work in the social media world?  One thing is for sure – being a social media manager is a good career choice.  And a very lucrative one at that.

All things ‘social media’ is a mix of art and science. Social media management is where these two worlds come together to artfully and successfully digitally market your brand.

Demand for qualified social media experts is increasing – great news for a skilled social media manager, right?  And what’s even better, this demand doesn’t seem like it’s going to diminish any time soon.

Are you fascinated with Facebook?  Perhaps you’re intrigued with Instagram? Whatever social media platform piques your interest, you can kickstart your career in social media management by completing an accredited social media course, which will set you on the exciting path of social media marketing.

 What is social media?

So, you want to be a social media manager?  Great choice, but do you fully understand all the dynamics that are interwoven in social media?

Are you familiar with all forms of electronic communication that are involved in social media?   There are many types of social media engagements such as blogging, websites, personal messaging as well as the more obvious method such as social media platforms.  But all are as important as each other.

One thing is for sure, all social media channels drive visitors to your site.  A career in social media manager management will always be in demand as companies fighting for online presence and recognition continues to grow.

Let’s take a closer look at the different social media platforms that are the most popular right now.

• Facebook – Facebook is one of the most popular social media platforms. Business can build their brand by creating dedicated Facebook pages.
• Twitter – This is a micro-blogging platform so it’s an ideal way to get messages across quickly.
• Instagram – This social media platform is image-based, square-based, to be exact and is a brilliant way to get your message across visually.
• YouTube and Vimeo – These sites are free video sharing social media platforms.
• Blogging – A blog is a great way to help grow your brand. Blogging has quickly become one of the most popular social media platforms to communicate and spread information and news.

What does the role of a social media manager involve?

The role of a social media manager could be seen as one of the most diverse roles in digital marketing.  And there’s a good reason for that.

• Content creator and copywriter – Great content has never been more important. Therefore, having a flair to create engaging, informative and eye-catching content is a sought after skill in digital marketing.  A good social media specialist will be as comfortable writing a short Tweet as they are putting together a 700-word blog.
• Multi-media producer – Video content is the hottest trend by far in social media right now. With this in mind, it’s essential that a social media manager has experience in design and basic photo and video skills.
• SEO specialist – Search engine optimisation is a complex affair. Optimising a website so that it appears on the first page of the search engine results pages is key.  This role is constantly evolving; therefore, an SEO specialist needs to keep up to date with new trends, tips and techniques.
• Email marketing – Email marketing has been around for a while, yet it remains a very effective form of digital marketing.
• Inbound marketing – As the world becomes more digitally focussed, it’s important that brands retain a certain human element to their digital marketing. Personal engagement is vital for a career in inbound marketing.
• E-commerce specialist – Shoppers just love the convenience of making purchases online. E-commerce has become big business.
• PPC marketing – Google Ads is a must in any digital marketing strategy, therefore pay-per-click (PPC) marketing know-how is crucial. Understanding the metrics is a sought after skill.
• Digital analyst – Every digital marketing campaign needs analysing. Understanding the results of a campaign is key to developing ongoing digital marketing strategies.

Get in touch with the Digital School of Marketing

We would love to hear from you regarding your questions pertaining to the courses offered at the Digital School of Marketing. Please do not hesitate to contact us – our course consultants are waiting to hear from you.