The need for a social media manager is increasing daily and with the unstoppable rise of social media platforms, there’s no doubt this need will increase even more. But what does a social media marketer do, exactly?
Recent studies show that over 90% of digital marketers use social media in an attempt to gain new business. However, only a small percentage of this number feels confident that their social media marketing efforts will pay dividends.
Hence, the need for a competent social media marketing manager, which is great news if you’re keen on pursuing a career in this field. Or perhaps you’re the owner of small business and realise the time has come to hire a social media manager. Either way, it’s important to understand exactly what a social media manager involves.
For these reasons, it’s of massive benefit to complete an accredited social media manager course with a reputable learning institution. There are many great social media courses available and becoming a qualified social media manager will open up many doors to a successful career. This blog is a great read to build a foundation on what it means to be a social media manager.
Social media management is the modern norm
In the era of digital technology, and with all the fantastic online marketing opportunities obtainable and easy to follow analytic tools available these days, you may be wondering is there a real need for a social media manager. The simple answer is – yes!
Well, there’s a good reason for having an internal social media manager. Not only is ‘social media’ been top of mind when it comes to digital marketing, it’s also a must-have for any business who wants to stay ahead digitally.
So, what does a social media manager do?
A social media manager can be responsible for a wide range of digital marketing tasks, which may include, but are not limited to the following:
- Content creation
- Company profile creation
- Design and copywriting skills
- Content marketing
- Community engagement
- Public relations
- Customer service
- Creating a content calendar
- Scheduling social media posts and updates
- Resolving customer issues and queries
- Analysis of social media marketing campaigns
Qualities of a successful social media marketer
What are the traits of a successful social media manager?
While there are many traits needed to be a social media manager, it’s difficult to name them all, however, some are definitely more popular than others. No matter why you’re interested in the becoming a successful social media manager, it’s advisable to complete a digital marketing course so you’re quickly brought up to speed on all aspects of social media management, including the soft skills needed to fulfil this role.
- Copywriting – Writing creative copy is vital to enable the message of the post to be conveyed effectively – which often is easier said than done. It’s crucial to use the right words, tone and approach for each individual social media post.
- Design skills – Basic ability to design and create high-quality social media images is a key capability for a social media manager. You may not need to have advanced design abilities however all social media posts need interesting, high-quality images to accompany every post.
- Content creativity – No one has time for boring content. A social media marketer must be super creative and refrain from just posting ‘stuff’.
- Customer engagement – Understanding your customers’ wants and needs is vital.
- Relativity – Keeping posts relative to your brand is a precondition for a social media marketer, despite the temptation to divert.
- Communication – Strong communication skills at all levels are key to fulfilling this role. As a social media manager, you’ll need to be able to communicate effectively at every touchpoint of your digital marketing campaign.
- Planning– Building an effective social media marketing strategy and planning ahead to avoid missing important posts is a huge part of this role.
- Knowing your audience – Understanding your audience is the main part of being a social media marketer, as your posts are aimed at attracting and engaging with them.
- Analytics – Being able to correctly analyse and interpret the data associated with your social media and digital marketing is key.
To learn more about using social media marketing to promote your blog, you should really consider doing a social media marketing course that is similar to the one we offer. For more information, please follow this link.
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