A social media strategy is an outline of everything that you plan to do and hope to get done on social media. It is responsible for guiding your actions and also lets you know if you’re succeeding or – alternatively – failing. The more detailed your social media strategy is, the more effective it will be. Keep it brief. Don’t make it so lofty and broad so that it’s unattainable or impossible to measure.
Are you looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make this happen. Sure, doing so might seem daunting given how social media is so much more competitive – as well as complex – than it used to be. The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose.
Set S.M.A.R.T. Goals
The primary step to putting together a winning strategy is to establish your objectives as well as goals. Without goals, you have no way in order to measure success as well as return on investment (ROI).
Each of your social media goals should be:
- Relevant, as well as
This is the tried-and-trusted S.M.A.R.T. goal structure. It will manage your actions and ensure that they lead to real business results.
Here’s an example of a S.M.A.R.T. goal:
“We will use Twitter for customer support and lower our average response rate to under two hours by the end of the quarter.”
Choose The Social Media Sites You Want To Be On
Social media is as standardised from network to network as fizzy drinks are from brand to brand. Sure, it’s all social media, but Facebook and Twitter might as well be Fanta and Coke. Each social media network is unique, with its own best practices, own style as well as own audience.
You should pick the social networks that best fit your strategy as well as the goals you want to reach on social media. You don’t need to be on all these networks — only the ones which matter to you and your audience.
Some things that you should consider which can help you to select not just which social networks to try but how many to try out:
- Audience – Where do your potential customers hang out? Which social network has the right demographics?
- Time – How much time can you devote to a social network? Plan on spending at least an hour per day per social network, at least at the beginning. (Once you get going, tools can help you to save a bit of time.)
- Resources – What staff and skills do you have to work with? Social networks, for example, Facebook emphasise quality content. Visual social networks such as Pinterest as well as Instagram require images and videos. Do you have the resources to create what’s needed?
Create (And Curate) Engaging Social Media Content
No surprises here. Your social media marketing strategy centres on your content. At this point, you should have a pretty good idea of what to publish based on your goal and brand identity. You probably feel confident in which networks to cover, too.
Do you want to get to grips with social media strategy? If you do then you need to do our Social Media Marketing Course. Follow this link to find out more.DSM is the only college to offer accredited education in the digital arena. We are accredited by the MICT SETA. We invite you to visit our website so that you can see how we can help you supercharge your career!
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