How Are Brands Able To Develop A Winning Social Media Marketing Strategy?

We know why you’re here. Social media marketing is definitely the next frontier of commerce. We’ll soon be linking our bank accounts to our social profiles to initiate instant purchases in spaces like Facebook’s Marketplace and the like. Businesses, possible like yours if you’re an owner, have now realised that social media is where society hangs out, including their target audiences. The trick is to nail down a winning formula that will facilitate your social media marketing success. This article looks at a few important considerations when it comes to getting social as a brand, and how you can upskill yourself or those around you with accredited social media marketing qualifications:

Start With Research

Before kicking off the posting and the sharing and the liking, brands should plan their approach to social media by looking at two important marketplace factors: competitors and target audiences. Firstly, competitors should be researched to see what other sector players are doing and how it’s working out for them. Secondly, you want to get to know the very people you’ll be trying to win over before starting to flood their feeds with the information they might or might not care about.

Assess Your Efforts

Research is critical for any project really, but equally important to social media marketing success is continuous assessment. By their very make-up, social media channels are interactive, engaging platforms where businesses can interact directly with consumers. Unfortunately, too many brands practise a ‘set it and leave it’ approach instead of monitoring every social campaign as it unfolds. By constantly assessing our marketing efforts, we learn what is working and what isn’t – and how to improve our marketing next time.

Use A Calendar

If you’re planning on posting social media content as and when the mood strikes you in 2021, think again. Social media marketing strategies that thrive are those that are meticulously planned down to the smallest of details. Use social media analytics tools to see when your followers are engaging the most with your brand, and plan your social sharing along those lines for the month in advance. This way, anyone involved with your social media marketing will know exactly what is being shared, at what time, and on what day.

Rely On Feedback

Finally, don’t create and manage your social media marketing in isolation. You might know what looks good to you, but it might not be what your followers are looking for. Getting feedback from your social media followers is the best way to ensure that your future content speaks to the people’s needs on the ground. You might not understand their motives, but at the end of the day an excellent social media strategy is one that incorporates the needs, wants, and affinities of the target audiences

Get in touch with the Digital School of Marketing

How did 2020 treat you? Were you super productive throughout the lockdown period, or did you – like most of us – achieve much less than we had hoped? 2021 brings with it fresh opportunities to reach our goals and future-proof our lives with 21^st-century skills. Get qualified in social media with our accredited Social Media Marketing course.