Are you still contemplating whether your brand or business should be on social media and use it as a form of advertising?
If you are still not convinced about the power of social media, then maybe some of the points in this article below can help you better understand this phenomenon and how it can help you grow your business.
Reasons a business should utilise social media marketing
Social Media is an Affordable Form of Attention
One of the most exciting features of social media is that it’s cost-effective compared to other traditional forms of advertising.
For example, printing 5000 flyers can end up costing you R3000.
Keep in mind, by printing 5000 flyers you have the chance to reach only 5000 people (you only have 5000 flyers, maybe you can reach a bit more if the flyers exchange hands).
On social media on the other hand, R3000 at an average cost per mile (CPM) of R30, can help you reach 30,000 people. This means for the same amount of money, you’ve reached up to 6 times the audience.
Improved Audience Targeting with Social Media Advertising
One of the best features of advertising on social media is that you can pinpoint exactly who you want to target.
For example, if you are a coffee shop, you can not only specific the exact location you would like to advertise to, for example, a radius of 5km around your shop, but you can also choose specific interests like coffee addicts, caffeine lovers, etc.
This is something plain traditional advertising just doesn’t allow you to do.
Social Media Marketing can help you Understand your Target Market & Audience
Something else that makes social media advertising so attractive is that it can help you have conversions with your audience.
Question that brands are currently asking their audiences include:
- What product they are buying and why?
- What kind of posts do they love sharing?
- What other websites do they visit?
- What would they like to see from your brand, whether it’s a another product offering or service?
This can help you better understand their wants and needs which can allow you to tailor or amend your offering at the end of the day.
Social Media can help you Build Stronger Relationships with your Audience
We are sure that you’ve noticed that the best customers are loyal ones. The ones that you see on a regular basis, and that love talking to their friends and colleagues about your brand or service.
Now, another great thing about social media is that it allows you to form a stronger connection with your customers.
It’s ten times more cost-effective to sell to an existing customer than to a new one, and with that said, social media can be the tool you use to create more loyal brand followers.
Social Media Retargeting Features
This is most probably the best feature of social media advertising.
Let’s say for example you have a pricing page that articulates your product or service and its costs.
It’s a fact that not everyone that visits this page will convert into a customer, however, what if we told you that social media offers you a second chance to connect or talk to these specific website visitors?
That would be an opportunity you would want to leverage right? Well, this is called retargeting, and it’s a very effective marketing strategy.
With retargeting you can retarget and market your brand or business to anyone who’s either engaged with your brand on social media, or has visited your website or a specific web page on your website.
This works amazingly well for companies that offer regular deals, specials and discounts.
Owing to the growing trend of social media marketing all organisations, companies, small businesses and sole proprietors need to have a solid understanding of how to market and grow their brands on social channels. As such they need solid social media strategy training.
Our Social Media Marketing Course is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA.
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