Social media communities are one of the ways to cultivate strong customer relationships, build brand loyalty, and retain more customers in the long term. It’s a place where your customers can interact with your brand and each other. And, as a bonus, your social media community is free word-of-mouth advertising and a source of positive reviews.
But social media communities are hard work and it takes time to build one. Therefore, to help you, we’ve listed some of the best practices for social media community management.
Steps to manage a social media community
Have a plan
If you would like to reach your customers and build a community around your brand, you must be consistent and relevant. And you can only do that if you have a proper social media community strategy or plan in place. Therefore, you must have a detailed content calendar with all your posts, campaigns and contests. Maintaining a healthy online presence is critical to the success of your social media community management.
Work on your communication skills
Managing a social media community is a customer-facing role and many things can go wrong if it is not managed correctly. Having excellent communication skills, being able to keep cool under pressure, and acting professionally is vital because you are representing yourself and your company in a public space.
Know your brand’s personality
People don’t like change, and they really don’t like uncertainty. Therefore, if your brand identity is incoherent and unrecognisable, you are going to frustrate and confuse your social media community. Another advantage of knowing your brand’s personality is that your customers will feel that they are talking to a person, not a robot. This will increase engagement and brand loyalty.
Do whatever you can to build an authentic and engaging social media community. Listen to your customers when they talk and create and publish content that reflects what they think about your brand. Positive or negative reviews on the community will drive conversation and help your customers feel more connected to your brand.
What else would you say is some of the best practices for managing your social media community? We’d love to hear from you!
The trend of social media marketing trend is growing. This means that organisations, companies, small businesses as well as sole proprietors and entrepreneurs require a strong grasp of the best manner in which to market and cultivate their brands on social media channels.
As such, these individuals and organisations need to have solid social media strategy training. If you would like to break into the world of social media marketing, or would like to improve your career with an accredited social media certificate, the following qualification is for you! The Social Media Marketing Course from the Digital School of Marketing will enable you to grow your brand tactically on any social channel, grow customer engagement as well as correctly target those who matter most.
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