Did you know that a majority of social media users will unfollow business pages that spam sales content every day? You’ve probably unfollowed a few of these yourself at some point. With millions of brands advertising every single day across social media channels, it isn’t easy to stand out – and it’s easy to turn people off. This article takes a close look at five common mistakes brands to make when first dipping their toes in the uncertain waters of social media marketing:
Five common mistakes
Playing the game without a plan
Ask yourself one question: what is the purpose of your social media marketing efforts? Any project without a plan is destined to run into issues, and social media marketing is no different. A standard error made by marketers is to start posting whatever, whenever, without much direction. Decide if you’re posting for brand awareness, sales, or to keep in touch with your audience. Schedule your posting with careful consideration, and be sure to share the plan with everyone involved.
Setting it and then forgetting it
It takes more than merely setting up a social media account – with all the brand information a customer could ever want – to start generating leads. Too many business owners just set up their social media pages and forget about them, which sort of defeats the point of a social networking website. The idea is to actively participate, sharing regular content that your audience can engage with. This is the best way to naturally grow your following while keeping open a potential lead pathway.