What is a ‘keyword’ in terms of SEO?

Keywords are the words as well as phrases in the content on your website which allow people to find your via though using search engines.. A website which is well optimised for search engines will use the same words, as its potential visitor base, in order to assist with connecting searchers to its site. Keywords are one of the most important elements of SEO.

You need to know which words and phrases people are making use of in order to search for your products, services or information. You need to know this in order for you to make it easy for them to find you. Otherwise, your potential customers will land on one of your competitor’s sites in Google’s Search Engine Results Pages (SERPs). Putting keyword SEO in place will assist your website to rank above those of your competitors.

Develop a list of keywords

Putting together a list of keywords is one of the first as well as most fundamental steps in any search engine optimisation initiative. Keywords as well as SEO are interlinked when it comes to running a successful search marketing campaign. Keywords also lay the foundation for all your other SEO efforts, so it is well worth the effort to ensure your keywords are relevant to your audience and effectively organised for action

How to develop a list of keywords

Think like a customer

Write down the primary categories of your business. After this write down the terms or phrases which may fall into each of those categories. Encompass terms or phrases that your customers would use to describe your products or services.

Select specific keywords to target exact customers

Choose more specific keywords which directly relate to your ad’s theme if you want to reach customers who may be interested in a specific product. Keep in mind that if the keywords you choose are too specific, you may not be able to reach the vast numbers of people as you’d like.

Select general keywords in order to reach more people

Choose more general keywords if you’d prefer to reach as many individuals as possible. Remember that you could find it difficult to reach potential customers when making the addition of very general keywords. More general keywords can be more competitive.

What does a good keyword list look like?

A good keyword list can be defined in a lot of different ways. These can be very targeted or, alternatively, very broad. A list of general terms may yield a higher search rate as opposed to other terms. However, top search engine ranking for a targeted keyword phrase will usually give your website a higher conversion rate. Depending on what you want your website to achieve, both general as well as broad keyword phrases may be “good keywords” for a search engine optimisation (SEO) project.

The launch of the Hummingbird algorithm disturbed the way businesses traditionally populated their content with keywords. By focusing on semantic keyword use, Hummingbird allows Google to do its job better by improving semantic search. As conversational search develops into the norm for how people search on Google, Hummingbird lends understanding to the intent as well as contextual meaning of terms used in a query.

Get in touch with the Digital School of Marketing

Are you keen to learn more about SEO? If you are, then you should really look at doing our SEO and Web Analytics Course. Follow this link for more information.