Keyword research is the primary step in the process of SEO copywriting and an important part of your SEO strategy. Before you put together your website’s content, you need to find out what search terms your audience makes use of. Their search terms are your keywords. Dependent on these keywords, you are able to start writing useful and high-quality content.
There are plenty of questions around the topic of keyword research as it’s one of the most important aspects of the SEO process. It’s also one of the most challenging. Search trends and user behaviour are continually changing.
What Is Keyword Research?
Keyword research is the procedure of pinpointing the various search queries which people are looking for. Utilising the information gathered from your list of keywords, you are able to optimise the content on your website in order to target the best keywords as well as rank higher in the top 10.
There are trillions of searches which are made on Google every year. Out of these, there are thousands — possibly even tens of thousands – of search terms which are relevant to your company. Of course, you aren’t able to target them all.
In order to make an impact with your SEO, you need to pick and choose the search terms that you want to focus on. Keyword research assist you to do this by utilising the power of data. By sharpening in on ones that have a good search volume, low competition, or that convert well, you are able to prioritise your SEO efforts.
Why Is Keyword Research Important?
Proper keyword research is crucial as it will make clear what are search terms that your audience uses. For example, sometimes, a marketing department may decide to give a product a not-so-common name. This could be a smart marketing decision as people could remember your product more easily.
If you rent out holiday cottages instead of holiday homes, you could stand out. However, beware: Very few individuals search for [holiday cottages]. If you optimise your text for this term, you’ll probably rank well on this particular term. However, you won’t create a lot of traffic with this term and you’ll miss a significant part of your potential audience as they use other words.
You’ll probably realise that it doesn’t make any sense to optimise for words which people don’t use. Comprehensive keyword research makes sure that you utilise the same words as your target audience. This is because it makes the entire effort of optimising your website far more worthwhile. In addition, through looking at search intent, you find out what precisely your audience is searching for. Those queries should get a response in the form of quality content.
What Are The Essential Concepts Of Keyword Research?
A focus keyword, or keyphrase, is the phrase or word which you want a certain page on your website to be found for in Google. You will determine your set of focus keyphrases by performing keyword research.
Long-tail keywords are more specific and are less commonly searched for as opposed to, so-called, head keywords. They concentrate on a niche. The longer, as well as more specific the search terms, are, the simpler it will be to rank for them as there will be less competition. Even though there are less individuals searching for these terms, they could be more motivated to buy, subscribe, sign up or whatever action you’d like them to do.
Your keyword strategy is about the decisions which you make founded on your keyword research. For example, what content are you going to put together first? Will you concentrate on the head or tail? How and where will you publish it? Will you put together a piece of writing, a post, a product page, a video tutorial or – alternatively – an infographic?
Digging into search intent is fundamental here: you need to discover what a searcher really wants or needs. You’re not just looking at keywords, but the fundamental goals of what a searcher wants to know, do or buy. Your content should be offering a solution to the searcher’s “problem”. This is also known as content design.
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