Pinterest marketing tips for SEO

DSM Digital School of Marketing - marketing

Using Pinterest for SEO purposes has become a very powerful tool in order to get guaranteed exposure for business’ products as well as services and thus supercharge marketing.  Pinterest is a very important social network which can no longer be overlooked. This is because many businesses are making use of this platform in order to acquire more exposure in addition to sales.

Pinterest has, for a long time, been considered as an afterthought in the social media fraternity, but the tide is fast changing. According to social statistics, approximately 70% of users of Pinterest are looking for buying inspirations as opposed to 17% on Facebook.

This means that having your product on Pinterest offers you an amazing opportunity to let your prospective buyers know about it, share it in their circles, and ultimately make the decision to buy. However, for your product to score in all these frontiers on Pinterest, it is important that you first get found and noticed. This is where search engine optimisation comes.

What is Pinterest?

Pinterest is a social network which permits users to visually share as well as learn about new interests by:

  • Posting (which is known as ‘pinning’ on Pinterest) images or, alternatively, videos to their own or others’ boards (i.e. a group of ‘pins,’ that usually have a common theme), and
  • Browsing what other user users have pinned.

By making use of a visual orientation, the social network is concentrates on the concept of a person’s lifestyle. It allows you to share your tastes as well as interests with others in addition to discovering those of likeminded people. Pinterest’s goal is to “connect everyone globally through the ‘things’ which they find interesting.” Users of this social media platform can either upload images from their computer or pin things which they find on the web by using the Pinterest bookmarklet.

What are the SEO advantages of using Pinterest for business?

There are a number of SEO advantages of using Pinterest for business. Here are some of them.

Generating traffic

The fundamental reason why Pinterest is gaining more importance in the eyes of marketers is due to the actual traffic it’s generating company websites. Pinterest may bring a large number of visitors to your website as, through images, they get hooked and will thus explore more about you.

Keyword technique

When you pin something to your board use of keywords which are highly relevant to your business and target audience. When you add a new pin always optimise it through the process of adding keywords which are related to your niche.  Your content on Pinterest should be optimised for core keywords as now Google is indexing personal Pinterest accounts but, more importantly, individual boards as well.


As Pinterest has a superb domain authority which means that your pins will be incredibly visible in the search engine results pages (SERPs). In addition, because you’ll have a backlink from a high-domain-authority website which goes to your own site, as a result some of this authority will be transferred to you.

Many people dismiss Pinterest as a website that you only go onto if you want inspiration for craft ideas. However, as we’ve discussed in this article, it’s so much more than this. So, if you’ve been curious about if Pinterest could work for your business, give it a go!

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