Keywords are the words as well as phrases in the content on your website which allow people to find your via though using search engines.. A website which is well optimised for search engines will use the same words, as its potential visitor base, in order to assist with connecting searchers to its site. Keywords are one of the most important elements of SEO.
You need to know which words and phrases people are making use of in order to search for your products, services or information. You need to know this in order for you to make it easy for them to find you. Otherwise, your potential customers will land on one of your competitor’s sites in Google’s Search Engine Results Pages (SERPs). Putting keyword SEO in place will assist your website to rank above those of your competitors.
Develop a list of keywords
Putting together a list of keywords is one of the first as well as most fundamental steps in any search engine optimisation initiative. Keywords as well as SEO are interlinked when it comes to running a successful search marketing campaign. Keywords also lay the foundation for all your other SEO efforts, so it is well worth the effort to ensure your keywords are relevant to your audience and effectively organised for action