Working in sales often comes with a bad rep. in the movies, the stereotypical sales person is seen as either super pushy or completely uninterested. In reality, however sales people are among the hardest working people in the workforce.
Today the world of sales has fundamentally changed. Gone are the days of approaching a clueless customer and sweet-talking them into making a purchase. With information about literally everything readily available online, most customers already know exactly what they’re looking for when they enter a store. They’ve done their research and know their options.
With so many new dynamics to consider in the sales management profession, how do you stay relevant and be successful?
The good news is that although we live in an increasingly high tech world, people still seek out human interaction. As such, some rather old-school sales skills and techniques are just as in-demand as newer skills. Let’s take a look at exactly what it takes to make it as a sales person in 2020.
Skills Every Sales Person Needs Today
Customers can often find themselves overwhelmed with information they’ve gathered from online sources. This is where the expertise of a sales person is essential. Customers will need the assistance of an intelligent advisor to help them sift through the plethora of information they’ve accumulated. Sales people who know everything about the products/services on offer are sure to be successful in closing a sale.
The world of sales has never been for the faint-hearted. Sales reps need to have confidence in themselves and their product to make a lasting impression on their customers. This is especially important today, as more informed customers won’t be swayed by someone who seems uncertain about what they’re selling. Therefore, solid facts presented with the right amount of confidence are essential.