Consumers really like to know the people behind the organisation that they patronise. They want to understand a company’s values as well as how it operates so that they know if they are able to trust that company.
As a leader, establishing your personal brand is a wonderful way in order to allow your target customers connect with you as well as get to know you on a more intimate level. This could breed loyalty for your business and even assist you to grow.
Whether you know it or not, you do have a personal brand. When you Google yourself, what pops up in the SERPs? These results are the first impression that people will have of you. Is it a favourable one? Is the information which you are sharing across LinkedIn, Facebook – as well as other social media sites – consistent?
If you have a date or a job interview, the chances are that someone is going to Google you in order to learn more about who you are. The question is if you want to allow your online reputation to take on a life of its own or to control the narrative? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.
You Are Synonymous With Your Brand
Delivering quality products as well as services are non-negotiables, however in a crowded market, your personal brand is the discriminator. View yourself as a trustworthy expert in your field through content, speaking engagements as well as other vehicles. Even (and particularly) in a commoditised business, your personal brand helps you stand out to customers.
You’ll Attract The Right Customers
A clear and strong personal brand assists potential customers or clients to know you’re not the one for them. This is phenomenal news for growing your business for a couple of different reasons. You won’t spend time attempting to sell to people who likely wouldn’t buy from you anyway. In addition, you’ll also give your ideal clients even more reason to connect with you and become loyal customers.
People Purchase You What Your Brand Stands For
When you are a start-up or a small company, prospects and customers are buying ‘you’. It is required for you to have a strong personal brand. Else, how will people know you exist? When individuals buy from you and become your customers, they are purchasing what your brand stands for, which is your promise to them. When your customers become loyal, raving fans, that strengthens your personal brand and also grows your business.
As the digital ecosystem evolves, and your career changes, so too will your personal brand. Adjust your persona accordingly as you meet diverse people, find new networking opportunities as well as grow in your career. As long as it signifies your professional life, don’t hesitate to create a brand which lets you shine.
If you would like to master the art of branding then you need to sign up for our Brand Management Course. Follow this link to find out more.
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