Why Is Digital Marketing More Relevant Than Ever?

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While planning your digital marketing strategy, it is necessary for you  to think long term. Even if you are do not thinking about investing your budget in digital marketing at the present moment, you need to ensure that you are well prepared for the long term. Begin with your planning and get ready to scale your digital marketing strategy accordingly.

The key to a fruitful digital marketing strategy is combining various digital marketing channels – at the same time – to promote your business to users on the Internet. There are many ways, as well as options, for you to do this combining paid and free channels.

A Scary Statistic

Did you know that nearly 50% of organisations don’t have a clearly defined digital marketing strategy? Apparently, many organisations still don’t see the benefit of taking digital marketing serious enough in order to formulate a plan. Rather, they use certain elements here and there which does not yield many results.

If you’re one of those companies who loosely makes use of content marketing, PPC marketing – as well as social media – for branding and lead generation, then you too aren’t reaping the full benefits that digital marketing has to offer.

In addition, you may even be wondering why digital marketing is important and how critical it is to the future success of your business.

The Impact Of COVID-19 On Digital Marketing

Over 230 brands were surveyed in order to see how they have been able to cope with COVID-19. Some of the most important takeaways include:

  • 65% of brands reported a decline in revenue
  • 25% of brands plan to increase their digital marketing activities
  • 34% of brands have shifted their social media marketing efforts from Instagram to Twitter (which is likely owing to Twitter’s primary focus on news)

In May 2020, Google released research which highlights five key trends which showcase how consumer behaviour, interests, as well as actions have changed owing to the pandemic. The main trends summarised in the report include the following:

  1. Increase in content consumption on several different devices
  2. Increase in searches for crucial information
  3. Increase in the establishment of “virtual relationships”
  4. Growth in interest in “Internet-first” routines (e.g. changing regular activities to be conducted from home)
  5. Higher focus on physical as well as psychological self-care

Every company has been affected by the COVID-19 pandemic in a different way, depending upon the business’ services, target audience in addition to a number of other factors. However, being aware of the ways in which consumer behaviour has shifted is crucial for formulating a digital marketing strategy for the years to come.

Get in touch with the Digital School of Marketing

Do you want to learn all that you can about digital marketing and its amazing benefits for your business? If you do then you definitely need to do our Advanced Digital Marketing Course. Read more here.

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