Ever heard of e-commerce? We’re sure you have since it’s a singular term used to define the exchange of goods and services for payment via internet-based channels. Up until 2020, e-commerce was an expensive thing to establish; almost not worth the effort. However, with the entirety of the human race (almost) being shunned indoors indefinitely thanks to Covid-19, brick-and-mortar retailers have more than ample affordable options when it comes to establishing e-commerce presences, which open up the possibility for digital marketing and the establishment of another revenue stream for the business.
1. More Opportunities
Every crisis brings with it opportunities; you just need the right mentality to identify them. There’s a flood of digital commerce solutions flowing into the marketplace at the moment, and many businesses are becoming disheartened as they feel that they are being left even further behind. However, now is the best time in history to adopt a digital marketing strategy, as there are more affordable marketing opportunities now than ever before.
2. Greater Automation
One factor that comes into play when businesses explain why they don’t do digital marketing is time. “Who has the time to run the marketing 24/7, and who has the money to employ someone to do it” many business owners argue. The truth is that digital marketing is now an almost completely automated process – when setup cleverly. By utilising automation in the areas of post-development, copy development, and post scheduling – brands can establish digital marketing strategies that practically run themselves!