The abbreviation ‘PPC’ stands for pay-per-click. As the term suggests, it’s the type of advertising where you have to pay for each click that you get on your ad. It’s an essential part of every digital marketing campaign and most knowledgeable businessmen consider it an helpful tactic with a measurable return on investment.
There are a number of different channels that offer PPC advertising, but Google Ads stands at the top among them. Even though its competitors, such as Facebook, are also not weak, Google Ads offers a service that no one else can offer.
No Need to Build Up Authority
Google is utilised by billions of people, including your target audience. They search for relevant queries on this search engine. In addition, it shows the most relevant results from a number of different websites. As a business, you ideally want to be among the top five results in order to get maximum number of visitors to your website.
If you understand the basics of keyword research, you will understand that there must be at least hundreds of searches, every single month, which are relevant to your niche. This number may go in millions, dependent on your niche. The higher the number, the more challenging it is to rank for keywords.
It’s far better – and much easier – to just run an Ads campaign for those keywords in order to secure the top position. However, there is a good chance that your competitors are also running the same PPC campaigns. This means that there will be more than one advert at the top.
You Pay For Quality And Tactical Clicks.
With pay-per-click advertising, you only need to pay for the keywords which you strategically bid on. For instance, if you’re a plumber and want to generate new leads for “plumbing companies near me,” you are able to bid on just those keywords and you’ll only get charged when someone clicks on your advertisement and then visits your website.
According to the Google Economic Impact Report, companies make an average of $2 in revenue for every $1 that they spend on Ads. There is no other type of advertising where the intent to purchase is higher. Your prospective customer is literally typing what they want into Google and your advertisement will only populate based on the keywords which you select. You will only get charged when an Internet searcher clicks on your adverts.
If you do a good job in terms of managing your search terms report and adding negative keywords, you will be able to drive amazing quality traffic to your website. Make sure that you are bidding in a smart way making use of broad match modifier, phrase match or exact match in order to drive traffic quality.
If you would like to discover additional information about PPC, then you need to do our PPC and Web Analytics Course. Find out more by following this link.
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