Why your Digital Marketing Strategy Needs to be Flexible

Digital marketing is an industry that is continually progressing. Incorporating it into one’s marketing strategy can be extremely complicated if you don’t know what you’re doing. When taking the time to learn about most aspects of the industry, one has to compile a complementary digital marketing strategy to fit the business’ desired outcomes. The ultimate goal is for the business to have a significant footprint on the Internet – simply creating a website and publishing the occasional post is not deemed to be a proper digital marketing strategy.

If your strategy is done right, it can be an effective way to put your brand out there. It’ll help to position your business aptly and in keeping with your marketing goals in a way that’ll also have you directly engaged with your audience. In turn, an effective digital marketing strategy allows your customers to be in direct contact with you, creating dialogue between the provider and consumer. The benefits come with equal amounts of responsibility, as recklessly representing your brand on social media platforms, for example, can have reverse effects that might damage your business’ reputation.

Flexible digital marketing strategy importance

Accelerate the timing of your digital marketing strategy

Plans that are outlined in five to ten year-long marketing strategies are no longer applicable in digital marketing. Nowadays, even a two year-long digital strategy is considered quite a stretch and targets now ought to be broken down to be accomplished in a month or less. Let’s say your business launches a competition on Facebook and the results are based on ‘liking’ and ‘sharing’ of the particular post. Have the results ready and the winner announced within a month to drive the interaction on your timeline and not lose your followers’ interest.

Keep Measuring

Never neglect the analytic tools that are available at your disposal and always value the insight it can bring to your digital marketing strategy’s performance online. Thanks to tools like Google Analytics, Facebook’s post reaches and Twitter’s interaction reviews for every post, for instance, it has become effortless to see who your true audience is. Tools like this reflect the varying demographics of the audience that engage with your business, like and follow your brand the most. It’s what made marketing research more user-friendly right at one’s fingertips.

Choose various social media platforms for your brand

To limit your business’ digital marketing strategy to only one or two social media platforms is unnecessarily restricting your brand to only a few audiences. Have a strategy in varying formats that will each be suited for Facebook, Twitter, Instagram and YouTube – as well as the other social media platforms out there. The more diversified your digital strategy, the more channels you’ll open to a greater audience. Competitions with the aims of more likes and shares yield wonderful results on Facebook, whereas high-quality promotional photographs will work perfectly with Instagram. Twitter is great for short-term campaigns and YouTube allows you to demonstrate your product or service in video format.

The more you realise the diverse possibilities a digital shift can offer your brand, the more you’ll find that the modern business owner now has endless options to formulate a flexible digital marketing strategy from the comfort of their own home.

Get in touch with the Digital School of Marketing

The Digital School of Marketing’s Digital Marketing Course is a unique educational offering in the digital marketing space. It provides the most comprehensive tuition on social media and will allow you to use this exciting medium for your own business. For more information about this and our other online digital marketing courses, visit our website.