Why digital marketing is a sought-after skill

There are billions upon billions of searches done on Google each and every single day. And this number is increasing exponentially. This tells us that people are increasingly turning to Google to conduct their day-to-day business. If they can do something over the Internet, as opposed to over the phone or in person, people will choose Internet interactions every single time.

Taking this preference of their target market into account, business needs to see how they can make their businesses digital so as to respond to the consumers’ need for added convenience. It may be as easy as taking out a cellphone contract so that you customers can WhatsApp you for appointments, as opposed to calling you or you may want to build a bespoke app so that your clients can interact with you in this manner.

However you choose to adapt your company to doing business online, one thing remains constant. You’ll need to learn about digital marketing so that you can broadcast your company’s messaging to people where they are for the majority of their days – online.

What does this mean?

As a marketer or small business owner, you’ll need to have a thorough grounding in what digital marketing is and how you can use this to the best advantage of your company

Two things that are critical to note about digital marketing:

1. ‘Online marketing’ is not a synonym for ‘digital marketing’. Yes, a good deal of digital marketing does happen via the Internet however this type of marketing also happens on mobile and email. So be careful with your terminology.
2. Just because marketing is increasingly adopting a digital flare doesn’t mean that the traditional marketing principles are now being thrown out of the window. These foundational marketing principles have been tried and tested by many marketers, have brought in many leads which have been translated into countless sales. All that needs to be done is to see how traditional marketing principles translate to digital platforms.

A digital marketing course will steer you in the direction of thinking about marketing differently or, if you’re a business owner, to start thinking about marketing for the first time. It will teach you how you can use the various tools that are at your disposal to market your business digitally.

Although many sites on the Internet will offer you a ‘free’ digital marketing course, you need to be very cautious about downloading it as you don’t know the quality of education that you’re getting. If you’re worried about financing, have a look at online digital marketing courses. These are much cheaper and provide the same quality of education as if you were in a classroom. And a recognised education provider will be backed by digital marketing industry bodies so you can breathe a sigh of relief and assured that you’re getting the best out there.

Subjects in a digital marketing course

There are a couple of fundamental subjects that need to be in the digital marketing course that you choose to study. Some of these are:

• Search Engine Optimisation (SEO)
• Pay Per Click Advertising (PPC)
• Content Marketing
• Digital Copywriting
• Email marketing
• Mobile marketing

These cover the broad spectrum of digital marketing and, if you are wanting to make a success of your business, you need to know how to use these!

Get in touch with the Digital School of Marketing

The Digital School of Marketing’s Digital Marketing Course is South Africa’s premier digital marketing qualification. For more information, please follow this link.