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What No-One Tells You About Digital Marketing

DSM Digital school of marketing - digital marketing

The digital marketing world is vibrant and continually changing. Trends, technology, and tactics are never inactive. Thus, your business needs to remain up to date with new developments in the digital marketing industry. The very last thing that you want is for your business to lag and your competitors to pip you at the post.

But how can you be positive that you’re keeping up with the times? A great way to remain relevant in this era of digital marketing is to keep an eye on digital marketing trends. No matter if you’re focused on SEO, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketing technology, or sales, there are several trends 2019 statistics to help you connect with your customers, reach your target audience, and boost conversions.

Important digital marketing topics

Current SEO trends

Understand your audience and user intent. Ask yourself if your audience prefers text, images, video or audio.  Understand what a person is expecting to find when they make a query about a word or phrase. Give them the answer in the most straightforward way possible.

The interests and tastes of your target market – as well as what your audience prefers – can change more quickly than you think. Even if the content of your website is excellently written and optimised, if it’s done for the wrong audience, it won’t grow the business.

High-ranking websites of the future are all about the audience. If your website enhances your target market’s journey, you’ll be rewarded by Google. This means that your visitor will invest in you.

This is particularly important as rankings have been going up and down over the past year. This is to help fit the semantic purpose of a user’s search query. Thus it will be more critical than ever for SEO experts and content specialists to focus heavily on the user intent behind the keywords they are targeting. This is while they are creating content.

Keyword research

To adjust to this, it may be necessary to change the way you’ve been performing your keyword research. When carrying out keyword research, it’s imperative to check the SERPs to see if websites like yours are ranking for a targeted phrase. If the top Search Engine Results Pages are filled with directories or review sites – and your site isn’t one of those – then choose another phrase to try to rank for.

Stop matching keyword phrases. Start ensuring that your content answers questions your audience is asking via search. We need to take our content a step further by predicting and responding to follow-up queries they may have once they receive the solution to their initial query.

Think beyond Google

Search Engine Optimisation is not just about how to optimise for Google. It will be necessary to optimise for ‘search engines’ such as Apple and Amazon.  SEO is about appearing wherever and however, people are searching.

This means that it is necessary to acquire the knowledge about how to drive traffic and engagement for items other than only websites. If possible customers are searching for apps, it is required to rank in stores such as the Google Play Store. If they are searching for things such as podcasts or videos, you need to rank where people search for these items. Strong brands are becoming multi-faceted. They are ranking more than just websites. Strong SEO experts need to do the same thing.

Get in touch with the Digital School of Marketing

Want to learn more about SEO and digital marketing? The Digital School of Marketing’s Digital Marketing Course is the perfect qualification for you to gain this knowledge and skills. For more information, please visit our website.

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