What Is The Golden Rule Of Entrepreneurship? Read more.

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Entrepreneurs are different sorts of people. We’re dream chasers. We want the creative freedom, time freedom, or financial freedom… or a combination of all of the above. We flourish on independence and have little to no desire to work for another person as an employee.

However, this life that we choose is not always easy. In fact, the journey may be filled with never-ending pitfalls as well as detours. We’ve found that there are certain beliefs that are helpful when we keep them top of mind… as gentle reminders that we’re on the right track.

Have A Vision

Your vision is where you would like to go. You’ll need a map in order to help you to reach that destination, which will be made up of goals as well as results. The vision is the vital part, otherwise, you won’t know where you are heading and your goals will be irrelevant.

Do What You Love

This golden rule is applicable to every single area of your life – except taxes (you must pay your taxes). Life is limited. This means that it’s up to you to make the most of it. Be sure that you follow your passion and do what you love – particularly if you’re starting a business.

When your business is founded on something that you’re already passionate about, things will be much simpler for you. Think about it in this way: when you truly love what you do work doesn’t seem to feel like work after all. It feels more like building your vision as well as making your dreams your reality – see the difference?

However, keep in mind that not all passions translate into great business ideas. Be sure that you do your research to find the most viable concept.

Use Your Influence

All businesses require business partners in order to grow. Tycoons know of the importance of filling the gaps and weaknesses in their own skill set or business idea through finding the parts of the jigsaw puzzle in order to create the best chance of success.

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Add Value

It’s not sufficient for you to have a good idea. Others need to find value in your offering. Your product, service, or knowledge need to provide a benefit to your customers.

The significance of this is two-fold:

  1. It’s much simpler to market and sell something that resonates with potential customers – a product or service that they can see the advantages of, without having to have it broken down for them.


  1. When you provide a product or service which meets a need and is also seen to have a great level of value for your potential customers, it creates customer loyalty. People value when something which solves a problem, or makes life simpler, for them.

Don’t spend countless hours attempting to invent the next big thing. Start where you are. If you have had a difficult time finding an easy DIY recipe book, create one. If you can’t find candle holders that double as room accessories, make them. Start with something you’re passionate about and then find a way to add value.

Get in touch with the Digital School of Marketing

Would you like to discover more about entrepreneurship – particularly in the media? If you do then you need to do our Entrepreneurship for the Media Course. Follow this link to find out more.