All the workings related to a product, service, company or, alternatively, a person are referred to as “brand identity”. Some of these facets are a name, logo, tone, tagline, typeface as well as shape that which are responsible for creating an appeal. Brand identity is the message which the consumer receives from the product, person or thing. This identity is responsible for connecting product recognition.
The power of brand identity
Your brand identity is the key thing which makes you instantly recognisable to your clients. Your audience will make the association between your brand identity and your product or service. This identity is what:
- Forges the relationship between you and your customers,
- Builds on loyalty with customers, and
- Determines how your customers will see your brand.
Every organisation has a story that they want to tell. Creation, management as well as activity: these are all done for a particular reason. In order to tell a story, in addition to making themselves known, a business first needs to develop its own identity.
Cultural identity, which is also called ‘corporate culture’, is the first step in this journey. It manages the positioning, operation and strategies of the organisation. This identity influences decisions. The second step is creating the visual identity. It adds more depth as well as giving people something to remember the company by.