What is agile project management?

DSM Digital School of Marketing - agile project management

The practice of agile project management allows you the ability to break large projects down into tasks which are more manageable. These project chunks are tackled in short blocks or sprints. This allows your team to adjust to change quickly as well as deliver work fast. Put another way agile project management is an iterative approach to delivering a project throughout the life cycle of the particular project.

Iterative or agile life cycles are made up of several iterations or incremental steps which are taken towards the achievement of a project. Iterative approaches are often utilised in software development projects in order to promote velocity as well as adaptability. This is because the benefit of iteration is that is is possible for you to adjust as you go along as opposed to merely following a path which is linear.

The aim of agile project management

One of the goals of an agile or iterative approach to project management is to release benefits throughout the process as opposed to only at the end. At the centre of the process, agile projects should exhibit central values as well as  behaviours of trust, flexibility, empowerment and collaboration.

If you’re new to the process of agile project management, this may look at first like a complex as well as difficult-to-manage system. However, if you realise it or not, you’re even now doing many of the things which agile project management requires. With a few minor adjustments, you’ll be well on your way to shorter development cycles as well as smaller, more regular product releases.

Today, the agile project management methodology is utilised by software developers, construction companies, educational organisations in addition to even digital marketing teams. Many companies can benefit from agile project management. The best thing about this is that it’s simple to set up as well as utilise.

The principles of agile project management

The agile philosophy of project management concentrates on empowering people, their interactions in addition to the early as well as constant delivery of value into an organisation.

Agile project management emphasises delivering maximum value versus business priorities in the time and budget which is allowed. This is especially when the drive to deliver is greater than the risk.

Principles of agile project management include:

  • The project breaks a need into smaller pieces. These tinier pieces are then prioritised by the team in terms of importance.
  • The agile project endorses collaborative working, especially with the customer.
  • The agile project reflects, learns as well as adjusts at frequent intervals in order to ensure that the customer is continually satisfied and is provided with outcomes which result in benefits.
  • Agile methods integrate planning with execution. This allows an enterprise to create a working mindset which helps a team to respond effectively to changing requirements.

Today, the term ‘agile project management’ can refer to the values that we’ve discussed in this article in addition to the frameworks for implementing them, including: Scrum, Kanban, Extreme Programming (XP) as well as Adaptive Project Framework (APF). So what actually is Agile methodology as seen in project management? Basically, it is a process for managing a project that is characterised by constant iteration as well as collaboration in order to more fully respond to a customer’s needs.

Get in touch with the Digital School of Marketing

Are you in the media industry and want to learn about project management that is specific to your needs? If this portrays you then you need to do our Project Management for the Media Course. For more information as well as to register, please follow this link.

DSM Digital School of Marketing Digital Marketing course registration