Crafting a social media approval process isn’t as easy as it sounds, mainly because it addresses so much more than just that.
Keep in mind that social media marketing is essential for a building a presence for your business and essentially, driving sales.
We’ve written an article to address just that — this one to be precise.
Below are four of the best tips for developing any SME’s social media strategy, and its ROI.
Tips for developing any SME’s social media strategy
1# Creating a Social Media Approval Process
This tip is listed first, because it’s by far the most important.
Content approval is a big part of social media marketing because the last thing you want is to put messages and content out to the world that’s not in line with your brand voice or persona.
Another main reason to ensure you commit to an approval process is to eliminate the odds of grammar and spelling errors on your posts and ads.
Occasionally mistakes might happen, however, an approval process can go a long way in ensuring your brand is seen as professional.
This should be a primary rule for most small businesses: all and any content that speaks of the company needs to be approved, regardless of whether or not you’re head of a department.
Tools to consider:
Agorapulse is one of the best tools for not only scheduling content, but more so ensuring that the right content get’s published.
With this tool, your posts won’t be scheduled until it passes through the approval process.
- It allows you to submit a scheduled or queued post for approval.
- On the scheduling screen, click Send for Approval instead of clicking on the Schedule button.
Tip of the Day: Send yourself all unfinished posts. The colour-coding on the calendar will indicate should you still need to tweak a few things before publishing.