With new technology being developed, every second of every day, and the development of strategies in today’s digital marketing landscape brings a new wave of terminology with which digital marketers need to become acquainted. As we continue down these groundbreaking pathways, we’ll continue with seeing technology become increasingly crucial to our day-to-day living. The lines concerning what we do online – in relations to what we do in real life will begin – to blur more than it has already.
As individuals begin to change their behaviours, digital marketers, salespeople, as well as customer support reps, will be required to react. Rather than thinking of a separate desktop experience, a mobile experience, a tablet experience and an Apple Watch experience, it will be necessary to pursue one, holistic approach. This channel is an omni-channel experience that customers can make use of whenever they want.
Precisely what is Omni-Channel Marketing?
The phrase “omni-channel” may be a digital marketing buzzword; however it refers to a significant shift that is necessary in thinking:
- Digital marketers are now required to give customers and their target audience members a seamless experience no matter what channel or device they are using.
It is now possible for consumers to engage with a company in a physical store, online on a website or mobile app. Other customer touchpoints include catalogues and social media. Customers can access products as well as services by calling a business on the phone or by making use of an app on their mobile smartphone, tablet, laptop or desktop computer. Each part of the consumer’s experience should be constant as well as complementary.
What is meant by ‘multi-channel marketing’?
The term ‘multichannel marketing’ is pretty self-explanatory. This phrase refers to digital marketing activities that occur across more than one channel. Even if you haven’t heard this term before, there’s a good chance that you are taking part in multichannel marketing.
Almost every organisation, down to the smallest business run by one person, practises multichannel marketing. For instance, say that you run a small craft business and you sell personalised paper goods from your home. If you have a shop on Etsy (an online presence), promote your store on social media (also online), and participate in art fairs (an offline presence) you are participating in multichannel marketing.