Contact forms are influential tools that allow you to make connections with your users as well as potential customers. Inserting these thoughtfully throughout your website will assist with increasing conversions as well as improving the user’s experience.
Forms can serve many purposes, not only as a means for users to contact your organisation. This means that for you to get the most value out of these tools, ask yourself what function it is that you expect these forms to fill. For example, you may create contact forms where it is possible for users to:
- Opt-in to obtain lead magnets or content upgrades.
- Ask for wholesale or special pricing.
- Schedule consultations or product demonstrations.
- Sign up for a webinar or another event.
- Send you their thoughts as well as opinions privately.
- Ask for product updates or notifications.
- Talk to customer support or a representative from your organisation.
Having an understanding of what you want your forms to do narrows down the potential locations – of your forms on your site – considerably. The contact form is an interesting design element that is used on a website. Each of your site visitors knows what a contact form is and what needs to be done with it. This means that there really isn’t much debate around its placement since the most important thing is that it’s easy to find and use.
Six suggestions for where to put your contact form
1. The Website Footer
Most websites add in important secondary information in the website footer as the footer shows up on every page of the website. However, because it’s at the bottom – and usually understated – the footer doesn’t get in the way of the users consuming content or conversions.
People are now used to scrolling to the bottom of the page in order to find contact information, which means that it’s a good place to put a simple contact form there. In this way, the contact form is also on every page on your site so making it easy for visitors to contact you when they’re ready.
2. The About Page
If a person has clicked over to your about page, the chances are very good that they’re already intrigued by your products, services, course, or programme. They only want to learn more about the person/people behind it. The about page is a perfect place for a contact form as your visitors are getting to know you better. The next step is reaching out in order to contact you.