Most journeys of learning, like the one you’re probably considering right now, start with a vision – where the person about to embark on an educational adventure sees themselves in a specific role or position. In other words, those that study copywriting likely saw themselves as hot-shot copywriters before looking into the field and seeing what is required in terms of qualifying. If you know that you want to study digital marketing, but you’re not sure where you see yourself fitting into the marketing team, these digital marketing career options might help you decide:
– Social Media Marketer
A social media marketer is someone skilled at harnessing the power of social media to get brand content into the eyes of targeted audiences. They manage social media activities that often include designing social media graphics, writing copy for social media posts, scheduling posts, and responding to followers who reach out to the business. Social media marketers are also responsible for growing the brand’s online communities.
– Search Engine Optimiser
Search engine optimisation (SEO) practitioners are specialised digital marketers who work with the business’s website and how it interacts with the search engines (Google, Bing, etc.) customers use to browse the internet. There are countless boxes to tick for good SEO, and many search engine wranglers love the challenge that comes with dominating the search results pages for as many search terms as possible.