Social Media Today, the world’s top social media thought-leaders, in July 2020, predicted what a post-COVID social media marketing industry might look like. This is taken from emerging trends that have come to light since the start of the year, in which most of humanity has spent at least a bit of time under government-enforced lockdowns. What will the social media marketing landscape look like once we put 2020 to bed and start again in 2021?
Here are five predictions:
Video content will be king
Even before the 2020 Great Lockdown, marketers were predicting that video content will explode by 2021 – and all the signs are pointing to this becoming a fact. Video sharing apps like Youtube and TikTok have experienced massive spikes in downloads since the start of the pandemic. TikTok alone was downloaded 115 million times in March alone.
Authenticity will be critical
As countless demonstrations and protests across the planet recently have proven, the people are sick and tired of having the wool pulled over their eyes. Brands will have to be authentic by default in the social media marketing world of tomorrow, offering followers an unfiltered human side that will help garner positive customer relationships.