The digital industry is vast, and it can be difficult to navigate for newcomers or those looking to find their niche. For many individuals, digital marketing is a dream job. With the arrival of many technology company perks as well as telecommuting jobs, digital marketers can make a six-figure salary, have almost-unlimited holidays and enjoy a flexible schedule which allows them to work from home or even globally as a digital nomad.
Technology is constantly evolving, which prompts marketers as well as entrepreneurs to dive into digital marketing in order to increase brand awareness, reach their target market and, ultimately, drive sales and profit.
Marketing Is Not Just About Pitching To Customers
It’s about communicating with people. It’s about understanding what resonates best with them, why and giving value on those terms. It’s not about asking them to buy. It’s about building trust so that, when the time comes for them to make a purchasing decision, they readily choose you.
Digital marketing is no different. It’s just that the dialogue takes place over electronic platforms. While the soft skills needed for marketing have not changed — communication, curiosity, empathy, for instance — the hard skills for digital marketing are slightly different.
An Essential Digital Marketing Skill – Video
Videos – whether these be short or long form – has been taking the Internet by storm for the past number of years and this isn’t about to stop anytime soon. Videos have the ability to hold the attention of customers, on retail websites, for two minutes longer than average.
A well-optimised video can increase your chances of being in a top Google ranking position by no less than 50. Additionally, more than 80% of customers are more likely to purchase a product after seeing it described in detail in a video.
Keep in mind that these are merely loose statistics and will vary depending on who you ask. However, the point is that nearly all statistics point to much higher conversion, engagement as well higher SEO rankings when it comes down to video.
What makes video so engaging? It’s personal. When individuals are able to see your face (or the face of the person who is promoting the brand), they’re more likely to trust the whole enterprise. In addition, it’s a wonderfully versatile content to use through different platforms.