Local SEO is an incredibly important part of any modern-day digital strategy. For large and small organisations alike, neglecting local SEO could mean that you’re losing out on customers. In fact, research which was done by search engine giant Google has found that 50% of individuals who perform a local search on their mobile device visit a shop within 24 hours of doing this search. What’s more, local search results are thriving with a more than 500% rise in the number of “near me” searches which encompass a variant of “can I buy” or “to buy”. This being said, many companies neglect to focus on local SEO.
In the past, the best way in order to advertise as well as promote your local business was through word of mouth marketing in addition to local ads. However, in today’s digitally fuelled world local adverts in newspapers and radio can only provide so much. In addition, they are comparatively more expensive as opposed to the new techniques which many businesses make use of today.
Getting To Grips With SEO
You might have already taken the plunge online and have a website as well as social media channels which you use to promote your brand online. That’s great. Many individuals turn to their smartphones, tablets, laptops or – alternatively – desktops over paper or radio ads in order to find a reputable company to satisfy their wants and needs. Owing to this, online visibility is fundamental to establishing a name for your business.
You may have even heard – or tried – to optimise your website for search engines (search engine optimisation) in order to assist your business show up for frequently searched-for terms. An example of this would be a dental practice optimising Title Tags, content and Meta descriptions to show for “professional teeth whitening” queries. If you have a local business, in other words, one that targets people in a particular location, then you are going to be able to take far more advantage from understanding local SEO techniques.