Now is a great time to be a digital marketer. The last number of decades has seen a major transformation – as well as a new type of marketing professional – emerge: the plucky, growth-minded, data-driven digital marketer who is held accountable for shared revenue targets, website traffic and growth numbers.
This type of marketer practises their craft almost exclusively in the digital realm. They create written and visual content; run ads on Google, YouTube, and other channels; optimise the company website; craft email marketing campaigns; build press relationships as well as manage social media platforms.
According to research, digital marketers are the most desirable hires in the field. And while marketing teams as well as budgets have been growing. This also means the landscape is competitive.
Why not add some of these particularly hot skills to make your CV little more irresistible and improve your career options.
Content marketing is unavoidable in today’s digital marketing landscape. Brands have realised that they need to be producing a steady stream of high-quality content in order to attract their audiences. Now anyone who is able to plan, strategise, create and promote compelling, engaging content is in high demand.
Search Engine Optimisation
One of the most important challenges which you’ll face as a digital marketer is getting people to visit your company’s website. You can solve this challenge via search engine optimisation (SEO), which is the practice of optimizing your content or website so that it ranks near the top of search engines such as Google and YouTube (the second-largest search engine on the internet) for search queries that are relevant to your product or business as well as getting more high-quality website visitors as a consequence.
SEO has become a staple of modern digital marketing because it’s hands down one of the best ways to establish brand recognition as well as viable, long-term demand for your product.
SEO experts know how to figure which search queries are important to their buyers. In addition, they understand how to create content which will rank at or near the top of a SERP for key search terms. Crafting content is only half the battle. In addition, you have to understand the technical side of SEO, for example how to structure a webpage in addition to what to put in the URL.