PR as well as social media go hand in hand. Public relations and social media networking are able to humanise your brand. It is called the communications industry, after all. However, how can you – as a PR pro – make use of social platforms to humanise your client’s brand and authentically connect with its consumers?
From Gen Z to Boomers, most individuals have at least one social media profile, if not more. For this reason, more brands have been migrating to these online platforms to try and build brand awareness and connect with their consumers.
So if you are a PR pro, what are you waiting for? Why not utilise social media as a tool in order to help your brand present itself more authentically?
PR Pros Are Highly Skilled At Spotting Stories
A valuable skill which public relations practitioners bring to clients is the capability to spot a good story.
PR pros come in with a different view. Some clients could be shy about sharing their stories or could not even recognise a powerful story as they’re too close to what they do. That’s their job – to draw stories out of their clients.
Why are PR pros highly skilled at telling stories?
Many of them did journalism at university, where they trained as reporters, learning to ask the questions which bring out the details of a compelling story as well as get to the heart of it. PR pros have learned how to listen for and express points that are most relevant to their audiences. And a lot of PR profs are newshounds. They need to know what’s happening and they bring that same curiosity to their PR work.