Digital marketing skills are in pressing demand. The skills gap is set to expand, the job market is thriving (and quite honestly bursting at the seams) and brands are placing more of a focus on digital marketing than they ever have before. This means that larger budgets, better pay as well as more career choice are just a few of the benefits that digital marketing professionals can expect.
Marketing is no longer just about television ads as well as printed leaflets. The marketing landscape has become about communicating with your customers on their mobile screens, about social media, about being the relevant suggestion when you search for something on Google, about the email subject lines you can’t resist and about “I was just thinking of buying a bag, why is the Amazon ad of bags following me on Facebook and Instagram?”
The industry is witnessing compound growth, which means that a job as a digital marketer is one of the most possibly fruitful career choices anyone can pursue in this modern age. Every day, our world becomes more digital. It is very rare to see a medium-to-large company with no online presence. With every passing year, the number of businesses venturing into the online marketplace will only increase. These companies will need the support of a digital marketing service.
The career choices open to a digital marketing graduate
Social Media Marketing
The term ‘social media marketing’ refers to the use of social media platforms to connect with your target audience. This is so that you can:
- Develop your brand,
- Boost sales, and
- Drive website traffic.
Social media marketing involves publishing fantastic content on your social media profiles, listening to and engaging with your followers, evaluating your results and putting out social media advertisements. The most important social media platforms currently are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, as well as Snapchat.
In addition to this wide range of platforms, there are also a range of social media management tools that will help businesses to achieve the most out of the social media networks. For example, Buffer is a suite of social media management tools, which can assist you with making a success of your social media marketing.