Digital marketing skills are in pressing demand. The skills gap is set to expand, the job market is thriving (and quite honestly bursting at the seams) and brands are placing more of a focus on digital marketing than they ever have before. This means that larger budgets, better pay as well as more career choice are just a few of the benefits that digital marketing professionals can expect.
Marketing is no longer just about television ads as well as printed leaflets. The marketing landscape has become about communicating with your customers on their mobile screens, about social media, about being the relevant suggestion when you search for something on Google, about the email subject lines you can’t resist and about “I was just thinking of buying a bag, why is the Amazon ad of bags following me on Facebook and Instagram?”
The industry is witnessing compound growth, which means that a job as a digital marketer is one of the most possibly fruitful career choices anyone can pursue in this modern age. Every day, our world becomes more digital. It is very rare to see a medium-to-large company with no online presence. With every passing year, the number of businesses venturing into the online marketplace will only increase. These companies will need the support of a digital marketing service.
The career choices open to a digital marketing graduate
Social Media Marketing
The term ‘social media marketing’ refers to the use of social media platforms to connect with your target audience. This is so that you can:
- Develop your brand,
- Boost sales, and
- Drive website traffic.
Social media marketing involves publishing fantastic content on your social media profiles, listening to and engaging with your followers, evaluating your results and putting out social media advertisements. The most important social media platforms currently are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, as well as Snapchat.
In addition to this wide range of platforms, there are also a range of social media management tools that will help businesses to achieve the most out of the social media networks. For example, Buffer is a suite of social media management tools, which can assist you with making a success of your social media marketing.
Content marketing is a tactical digital marketing approach that is focused on creating as well as sending out valuable, relevant and consistent content with the aim of attracting and retaining a clearly defined audience and driving drive profitable customer action.
A genuinely great content marketer possesses this list of five skills:
- Content writing,
- Social media, and
- The ability to build lists of subscribers.
A Search Engine Optimisation (SEO) Specialist analyses, checks and implements changes to websites, so these are optimised for search engines. This process entails maximising the traffic to a site through improving page rank within search engines.
A modern SEO specialist must be a problem solver and decision-maker. He or she must have the ability to prioritise and develop relevant as well as engaging content. Today, SEO specialists know that search engines are putting increasing value on quality content and this will customarily include keyword or phrases that increase traffic to a site.
For any brand, its “voice” is communicated by using smart, concise copy which is responsible for describing how its offerings align with the customer’s needs as well as values. To create copy that inspires, however, digital copywriters must conduct extensive research on how to design a message that will resonate most with their audience. These research activities could range from:
- Creating buyer personas,
- Determining the attitudes of those to whom the copy is catered, to
- Speaking with emotion to build a deeper bond between company and consumer.
Digital Public Relations
Digital Public Relations is a tactic that is used by brands to increase their online presence by building relationships with essential content writers as well as online journalists to gain ‘press hits’, citations, and high-quality backlinks.
“When done properly,” says Lisa Schneider: managing director at the Digital School of Marketing, “digital public relations increases a brand’s reach and visibility which in turn has a positive effect on search engine visibility through effective onsite SEO, driving increased referral traffic.”
The term ‘brand management’ refers to the process of building, managing as well as improving a brand. It starts with having a thorough knowledge of what a “brand” is. This means that brand management includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. It is an art of creating and sustaining the brand.
As you can see, a digital marketing course covers everything that a business owner needs to know about marketing their brand online.
If you are keen to learn about digital marketing, have a look at some of our online digital marketing courses.
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