Now that the COVID-19 pandemic has become the ‘new normal’ for the foreseeable future, especially in the way we do business, we find ourselves having to evolve in terms of what the digital revolution has in store for all sectors of South Africa. This is deemed as an exciting time because the digital marketing industry has taken centre stage, and along with it brings the opportunities that can set a brand up to be financially empowered but also commercially sustainable as well.
Digital marketing is your growth bible – study it!
Digital marketing for business is like a 3-way relationship: Let’s use a religious analogy. Your chosen marketing strategy is your bible; your businesses’ ability to solve consumer problems is its prophecies, and your target market are the prophets—the individuals that you depend on to fulfil your business prophecies in the way you would expect. One of the principal factors that encompass an excellent strategy is utilising a focused approach, aimed towards your audience that can ensure your business can understand its audiences on an intimate level. Do you know which social platform your audience spends most of their time on? Where do they like spending their money and why? Does your business understand consumer patterns? There’s no use applying your little marketing bible if you’re not willing to make it personal for your audience.