In a difficult economy, companies may begin to retain and promote only their most skilled managers in other words those who possess excellent management skills and exemplify qualities of leadership. Outstanding management skills are important to any marketing manager’s career because if this type of manager is aiming for a higher target, such as a director-level or senior executive role in the marketing department, they may benefit from developing outstanding leadership skills, as well.
Business has given its answer to the leadership question by developing a new breed which is called the manager. At the same time, business has established a new power ethic that favours collective as opposed to individual leadership as well as the cult of the group over that of personality.
While guaranteeing the competence, control as well as the balance of power among groups with the possibility for rivalry, managerial leadership unfortunately does not necessarily ensure imagination, creativity, or ethical behaviour in the process of guiding the purposes of corporate enterprises.
What leadership necessitates
Leadership unavoidably requires making use of power to influence the thoughts as well as actions of other individuals. Power in the hands of a person entails human risks:
- First, the risk of associating power with the ability to get instant results;
- Second, the risk of ignoring the many diverse ways individuals can legitimately accumulate power; and
- Third, the risk of wasting self-control in the want for power.
The need to hedge these risks accounts partly for the development of collective leadership and the managerial ethic.