What Does Effective Management And Leadership Involve?

DSM Digital School of Marketing - management

Effective management as well as leadership involve creative problem-solving, motivating employees as well as making sure that the organisation accomplishes its objectives and goals. These functions separate the management process from the other business functions.

There are five functions of management as well as leadership. These are the following:

  • Planning,
  • Organising,
  • Staffing,
  • Coordinating, as well as
  • Controlling


The planning function of management has control over all of the planning. This gives the organisation the opportunity to run smoothly. Planning involves defining a goal and then determining the most effective course of action which is needed in order to reach that goal.

Usually, planning involves flexibility because the planner needs to coordinate with all levels of management and leadership in the organisation. Planning also takes into account knowledge of the company’s resources in addition to the future objectives of the organisation.


The organising function of leadership manages the whole structure of the company. The organisational structure is the basis of a company as without this structure, the daily operation of the business becomes difficult as well as unsuccessful.

Organising involves designating tasks and responsibilities to employees with the specific skill sets needed to complete the tasks. Organising also involves developing the organisational structure as well as the chain of command within the company.


The staffing function of management regulates all recruitment and staff needs of the organisation. The main purpose of staffing is to employ the correct people for the right jobs in order to reach the goals of the organisation.

Staffing includes more than just recruitment. The process of staffing also encompasses the following:

  • Training and development,
  • Performance appraisals,
  • Promotions, as well as
  • Transfers

Without the staffing function, the company would fail as the business would not be properly staffed in order to meet its goals.


The coordinating function of leadership manages all the organising, planning as well as staffing activities of the company. It ensures that all activities function together for the good of the organisation.

Coordinating usually takes place in meetings as well as other planning sessions with the department heads of the company. This is to make sure that all departments are on the same page in terms of objectives and goals. Coordinating often involves communication, supervision, and direction by management.


The controlling role of management is beneficial for ensuring all other functions of the organisation are in place and are operating successfully. Controlling involves establishing performance standards as well as monitoring the output of employees. This is to ensure that each employee’s performance lives up to those standards.

The controlling process often results in the identification of situations as well as problems which need to be addressed through the process of creating new performance standards. The level of performance affects the success of all aspects of the organisation.

When you analyse the business functions of an organisation you will be able to identify the main business functions for a specific organisation.

General management functions include the following

  • Human resources,
  • Marketing,
  • Public relations,
  • Production, as well as
  • Finance and Administration.

Effective management and leadership is an integral part of the marketing management process.

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DSM Digital School of Marketing - Marketing Management