Digital marketers are now starting to take the sheer scalability challenges of IoT very seriously. Consider that there are upward of a million connected devices which send an update two times per second. This creates the equivalent of 333 times the number of Tweets every second which Twitter has to deal with.
The possible damage to brand and customer relationships – if companies get the technology piece wrong – is significant. No brand really wants to be sending out “unplanned interruption of service” apologies, requesting customer patience while their IoT-controlled product comes back online.
An Essential Tool – A Digital Marketing Strategy
A digital marketing strategy is a plan which outlines how your business will attain its marketing goals using online channels such as search and social media. Most strategy plans will summarise which online channels and digital marketing tactics you will utilise in addition to how much you will invest in these channels as well as tactics.
Where do you begin if you would like to develop a digital marketing strategy? It’s still a very common challenge as many businesses know how important digital and mobile channels are for acquiring and keeping customers. However, they don’t have an integrated plan in order to support digital transformation and company growth as well as engage their audiences effectively online.
Establishing a digital marketing strategy is crucial. Without Internet marketing strategies, your business doesn’t have a map for achieving its goals. You know what it is you want to accomplish, however you don’t know how. That often leads to the launch of a digital marketing campaign which fails to drive any results.