Digital marketers are now starting to take the sheer scalability challenges of IoT very seriously. Consider that there are upward of a million connected devices which send an update two times per second. This creates the equivalent of 333 times the number of Tweets every second which Twitter has to deal with.
The possible damage to brand and customer relationships – if companies get the technology piece wrong – is significant. No brand really wants to be sending out “unplanned interruption of service” apologies, requesting customer patience while their IoT-controlled product comes back online.
An Essential Tool – A Digital Marketing Strategy
A digital marketing strategy is a plan which outlines how your business will attain its marketing goals using online channels such as search and social media. Most strategy plans will summarise which online channels and digital marketing tactics you will utilise in addition to how much you will invest in these channels as well as tactics.
Where do you begin if you would like to develop a digital marketing strategy? It’s still a very common challenge as many businesses know how important digital and mobile channels are for acquiring and keeping customers. However, they don’t have an integrated plan in order to support digital transformation and company growth as well as engage their audiences effectively online.
Establishing a digital marketing strategy is crucial. Without Internet marketing strategies, your business doesn’t have a map for achieving its goals. You know what it is you want to accomplish, however you don’t know how. That often leads to the launch of a digital marketing campaign which fails to drive any results.
What You Need To Do
Act Quickly And Also Be Strategic
Success is not just seen in those who respond faster however also those who know the best way of adapting to any situation. This means that it is important to learn to manage and analyse the big picture and also make the best decision.
A Well-Monitored Brand Can Identify A Crisis Earlier
If you don’t constantly utilise social media listening with your brand, you could have a storm over your heads before you are able to detect it. This means that it is important to not only monitor your brand but also what materialises with your followers.
Do A General Review Of Your Communication
To try and automate processes, often we develop all the content for our brand in order to cover a certain period of time, however it is important to do a complete review when handling a crisis in social networks to know if we should make any changes.
Respond Anytime You Can
Depending on your brand, on many occasions your customers may need an almost immediate response, either to buy a product or service, as well as to respond to the general status of the brand, it is important to have a response model and continuous communication to let users know that the brand is there for them.
If you would like to become a digital marketing guru then you need to do our Digital Marketing Course. Follow this link to find out more.
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